With five weeks left before the Open, I've been working daily for the Canada East Media Team: interviewing athletes, summarizing data, putting together profiles.
My interviews are a little different than the norm: I've been trying to get the story behind the athlete, because I remain committed to the idea that the sense of wholeness - the community at large - is the primary reason that most people stay with CrossFit for the longer term, do it more often, and report that they "miss" the workouts when they're absent.
One question that I've asked every competitor so far: "What brought you to CrossFit?"
Over a dozen athletes in now, with 50 to go, and they have only one response in common. These are the firebreathers: the folks many assume (and Reebok's willing to bet) are attracted to CrossFit through their intrinsic competitive sense. They're here because they see the game, and want the money.....right?
The twelve responses to the question, "What brought you to CrossFit?" :
- "My wife"
- "My boss"
- "My dad's coworker"
- "My buddies"
- "My brother"
- "My kid"
- "Bumper Plates"
- "I came to watch my wife, and it looked like fun"
- "My sailing coach"
- "My buddy"
- "My boss"
- "My rowing coach"
Not one advertisement, promise of a free class, or sponsorship. Hmmm.