There's only one prediction that I can make, with absolute certainty, about what you'll be doing three years from now. Hold me to it: "We never could have foreseen the effect that X would have on our business."
In our quest to become the best Box on the Block, we're going to have our share of luck. Yes, luck DOES exist, and can't be cancelled out by any ripe old cliche. Good luck - and BAD luck - will happen to you, in equal amounts, just as they will to everyone else.
Your job is to capitalize on the good luck when it comes around: to be ready, with systems in place, and an infrastructure that can handle growth. This may or may not include cash on hand, but the systemization of your business (discussed often on this blog) will allow for upward scaling.
Your job is also to weather the bad luck when its turn comes: to be resilient, consistent, and optimistic. These may also necessitate cash on hand, but absolutely demand that your business follow a system, from bottom to top; and that the system be steadfastly promoted until the storm is over.
What's the system?
- High-Level Goals
- A Clear Strategy of Differentiation
- Focused Priorities for Growth
- Diverse Offerings
- A Solid Handbook
- A strong Gym Family, who will reciprocate the empathy YOU'VE shown THEM in the past
- Clear Job Descriptions
- A 20-Mile March Mentality.
A little reading on the Buddhist concept of "Impermanence" will help with the roller-coaster of emotions that come hand-in-hand with our perceptions of control, and loss thereof.
Good or bad, what's going to help you thrive in the long term isn't simply being the best Snatch coach in the neighbourhood. Being the oldest means surviving the cold winters best.