You know what's going on. At least, you've read all three sides.
In a nutshell:
Greg Glassman's ex-wife, Lauren, is selling her share of CrossFit. She currently owns 50%. She's selling to Anthos Group, whose spokesperson in this case is Bryan Kelly. Bryan claims to be a CrossFitter with solid motives. Coach suspects otherwise.
Currently, you pay annually to license the use of the word, "CrossFit."
Some pay more than others, depending on when they signed up, but even at the high end ($3000/year) the gross return should be 100x the fee. That's one hundred TIMES, not one hundred percent. We don't own shares. Though the outcome can affect us, we don't control the dogs in this fight. We don't get a vote, no matter how powerful our hashtags.
Await further instructions. If there's something to know, we'll know. From Coach to a CrossFitter:
Anthos has gotten a commitment from Lauren to sell them her shares once the divorce is final. The divorce is held up over the disposition of CF Inc.
We have every advantage in this battle I could hope to have. We are on the side of righteousness and the law; our resources are greater financial and legal. Our numbers are stronger.
Nothing is going on here beyond our letting our brothers and sisters know that evil lurks and we're on it. You need to take no action.
It might feel like a drive-by to some, but this is the level of our entitlement. It's not a democracy. No one is 'selling out.' It's a custodial lesson: if you have partners, it could happen to you.
Jeff Tucker's facebook post was a good one:
I'm going to sit back and wait until someone asks me for my two cents on this, meaning those that matter - which I bet will not happen and I am okay with that too. So rather than getting all alarmed by moves I cannot control or have input on at this moment - I will wait until the actual battle starts and then suit up the armor and ready the horses...
As for me, I'm going to do what I aim to do every day: open ten minutes earlier than posted. Smile at everyone at least once. Find a subject to post about that's relevant to my Catalyst Family (hint: this ain't it.)
Nothing will change for my members in the short- or long-term. If CFHQ asks for help, they've got it. Until then, I won't pace or fantasize. If I'd known in 2008 that the brand was half-owned by an investor, I would have signed up anyway. It's still miles and miles better than owning a GloboGym, or being at the top of the soon-to-be-announced P90X "trainer" program (spoiler alert: the 'P' is for 'pyramid.')
I believe in Coach.