In 2008, I combined my philosophy that I learn BEST when I paraphrase and teach with the new knowledge that I was gaining in business. When I started posting on DontBuyAds, I was telling myself stories. I was writing because I love writing, and because I didn't want to forget any of this stuff.
When we started studying psychology, behavioural anthropology, and neurology for Ignite, the applications to the business world were immediately apparent. Our brains are not those of our ancestors; our thoughts are not those of our parents. Our business is not the gym business of the 1970s, the 1980s, the 1990s...or even the modern-day "low-price lifetime membership" model of today.
Nearly 400 posts later, I started worrying about forgetting stuff. Affiliate owners and coaches were emailing questions about problems I'd encountered years before, and I wanted to send them the best answer I could provide. I also wanted to arrange the content from this blog, and many other things I've learned, into a more cohesive process.
This book is the sum of 7 years of experience owning a gym, 9 years' experience coaching before owning a gym, hundreds of calls with other gym owners, big mistakes, and big victories. There's a lot of research, and many stories.
I'm a member of the CrossFit Media Team, a position that's been incredibly rewarding. However, this book does NOT reflect the opinions of HQ, and though some on the Media Team will read it, they weren't asked to edit the book because the act would constitute a blessing they won't want to give, in the name of objectivity.
Cover design by the magnificent Clay Weldon of 321GoProject.com, with whom I'm lucky to share the joy of helping new and existing Affiliates make their businesses better every day.
Enjoy. I sure do.
(click the book to buy it.)