There's a lot more to owning a business than just doing the part you love.
As I learned the hard way, coaching and training is NOT the business. The business is the business.
Fortunately for me, I have a full hour every day when I'm driving and studying and making connections between what the business world - or brain researchers - already know, and how to connect it to OUR business. One hour per day, over many years, compounds and expands....but it's still ONE brain.
You can do this, too. Get out your iPod. Plug it into your car (I use something like this.) Download an ebook:
- This is what I'm currently listening to: "FREE: The Future of a Radical Price," by Chris Anderson. It's giving me more on the idea of becoming the expert in your market. And it's free if you sign up for a free trial membership. To sum up: it's all free, and you can start right away.
- The most important business book for CrossFit Affiliates to read FIRST: "E-Myth Mastery" by Michael Gerber. Very relevant for those of us who love to coach, and want to build a business around it, but aren't sure HOW.
- Best book to put you in a better mood: "The Power of Nice," by Linda Kaplan Thaler and Robin Koval. I love hearing these two (just finished, "The Power of Small" by same. Also good.)
You're empowered. Start learning.
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