Every week, while speaking with an average of 10 Affiliates around the world, I get to hear these great little ideas. I write them down, share them with one-on-one business coaching clients, and sometimes steal them for myself.
With the upcoming publication of my book on the business of gym ownership, I've been meaning to post these 'when I have time.' I'll put them out in little bursts. Use what's applicable, ignore the others.
The wristband idea comes from Tony at SmallTown CrossFit.
When a new member enrolls, Tony gives them a SmallTown CrossFit wristband. They're encouraged to give it to someone else, who can use it to try out a free class.
When a new person comes in wearing the wristband, Tony knows they've been referred by an existing member. He has a new wristband waiting for his Maven, as well as a surprise for referring their friend, when they arrive at the Box for their next class.
A simple way to track referrals, spread the word, and make sure you're delivering unexpected joy to your members. Nice one, Tony!
love this idea, especially for my kids classes! kids love bracelets, love trading etc. :) I'm on it! Any recommendations on best prices for bracelets? :) Thanks for all you guys do!
Posted by: Amelia | 08/01/2012 at 12:52 PM