Who Are WE, Anyway?

Who makes the best coach: the mediocre athlete who has to read, study, get coached, try and fail and try again, change technique, relearn over and over.....

....or the natural athlete to whom everything comes without trial and tribulation?

CrossFit is your passion.  It works.  It's outside of the comfortable; the conventional; the cliched.  It's been your best friend, your worst enemy; your podium, and the salt in your wounds.  And now, it's your business.

Here's the good news: you run your business like you do CrossFit.  You strengthen the weak links.  You attack the WODs you dread most.  You'll be a bookkeeper, a Head Trainer, a receptionist, a President, an Events Coordinator, a janitor, a Marketing Director.... all at once.  No, you won't be a specialist in any one of these areas, but you'll be pretty good at all of them.  In your CrossFit business, as in the WOD, the generalist rules supreme.

Who the heck am I to tell you how to run your business?

Just a guy with a big mortgage, a small CrossFit Box, an hour of daily commuting time, and an iPod.  Like you, I'm desperate to succeed.  If my Box doesn't do well, I don't eat. 

I didn't graduate from Stanford.  I don't have a degree in Marketing or Sales or Promotion.  Heck, I don't even like being "the bad guy!"  But I do have a knack for learning new stuff.  I also have a huge library of business audiobooks that let me study an hour per day.  Every time new knowledge is available, I'm going after it.  I read Seth Godin like some read CFJ. 

My job is to improve your technique.  The intensity is up to you.  

I can't tell you everything that will happen on this journey.  I can't deliver one solitary recipe for success.  I don't aspire to be Coach.  But I can definitely help you grow your business.

My philosophy leans toward client retention and adherence - keeping CrossFitters around, engaged, and excited - than to gaining new clients at a rapid rate and high turnover, like most GloboGyms.  I've read and listened and talked about and - most importantly - done.  I've conducted a 2-year study on adherence, published in the CrossFit Journal.  I've built an online system that works really, really well at keeping people engaged and excited.  

The best: I don't know enough.  I'm  still hammering this thing like it's a sub-3:00 Fran.  I'm still learning, and as I go, I'll share the distillate of all that information with you.